A good marketer is constantly taking the pulse of her marketplace. Knowing what people want is a huge key to business success. Search-engine aggregator Dogpile has reported its “top searches of 2011″ list by combining results from Google, Yahoo, Bing and other search engines. So I am sharing that information with you. While it’s not target-market-focused, it will give you a good feel for what Americans are looking for. Drumroll, please, for the “Top 10 Searches of 2011.” Then leave your opinion in a comment below.
Top 10 Overall
1) Facebook, 2) YouTube, 3) NFL, 4) American Idol, 5) iPad, 6) iPhone, 7) Kim Kardashian, 8 ) Justin Bieber, 9) Casey Anthony trial, 10) Powerball
Top 10 Social Sites
1) Facebook, 2) YouTube, 3) Flickr, 4) Twitter, 5) LinkedIn, 6) MySpace, 7) Tagged, 8 ) Google +, 9) Meetup.com, 10) Orkut
Top 10 Online Diversions While at Work
1) Facebook, 2) YouTube, 3) eBay, 4) Craigslist, 5) Amazon, 6) TMZ, 7) Drudge Report, 8 ) Match.com, 9) Pogo, 10) Skype
Top 10 Retail Sites
1) Walmart, 2) Home Depot, 3) Lowes, 4) Best Buy, 5) Sears, 6) Target, 7) Costco, 8 ) Kohls, 9) Staples, 10) Kmart
Top 10 Tech Gadgets
1) iPad, 2) iPhone, 3) Xbox, 4) Kindle, 5) iPod Touch, 6) Nook, 7) Blackberry, 8 ) Touchpad, 9) PlayStation, 10) Android
Top 10 Online Games
1) Angry Birds, 2) Webkinz, 3) Minecraft, 4) Mahjong, 5) Sudoku, 6) Runescape, 7) Farmville, 8 ) Solitaire, 9) Chess, 10) Poker
Top 10 News Stories
1) Japan Earthquake and Tsunami, 2) Casey Anthony trial, 3) Hurricane Irene, 4) Occupy Wall Street, 5) Libya Battle of Tripoli/Muammar Gaddafi, 6) Royal Wedding, 7) Death of Steve Jobs, 8 ) Arizona/Gifford Shooting, 9) Death of Osama Bin Laden, 10) End of U.S. War in Iraq
Top 10 TV News & Talk Radio Programs
1) CNN News, 2) FOX News, 3) Nancy Grace, 4) 60 Minutes, 5) The Howard Stern Show, 6) NBC Nightly News, 7) The Dave Ramsey Show, 8 ) Anderson Cooper 360, 9) The Daily Show, 10) The Rachel Maddow Show
Top 10 TV Shows
1) American Idol, 2) Dancing with the Stars, 3) The Dr. Oz Show, 4) NCIS, 5) Glee, 6) Oprah, 7) The Today Show, 8 ) The Voice, 9) X Factor, 10) Big Brother
Top 10 Celebrities
1) Kim Kardashian, 2) Justin Bieber, 3) Megan Fox, 4) Lady Gaga, 5) Katy Perry, 6) Charlie Sheen, 7) Selena Gomez, 8 ) Emma Watson, 9) Mila Kunis, 10) Adele
Top 10 Musicians
1) Justin Bieber, 2) Lady Gaga, 3) Katy Perry, 4) Adele, 5) Miley Cyrus, 6) Taylor Swift, 7) Rihanna, 8 ) Amy Winehouse, 9) Nicki Minaj, 10) Eminem