TRUSTe, an online privacy solutions company, has made these seven predictions for 2012. What do you think?
1. Congress won’t pass a privacy bill in 2012.
The FTC has prosecuted an average of 10 privacy cases each year and more prosecutions can be expected in 2012. A privacy bill would be unnecessary considering FTC prosecutions.
2. Presidential candidate announces plans for a new online positio.
Secretary of Online Privacy.
3. Ad privacy notice and choice goes mobile.
Companies will be required to implement a mobile privacy solution and offer customers a policy optimized for display on mobile devices.
4. FTC goes after websites for privacy violations related to third-party tracking.
Companies will be held accountable for any and all tracking conducted on their sites by third parties.
5. Privacy will become a sought-after job skill.
Companies will figure out that they need to hire people with indepth privacy backgrounds to deal with increasingly complex regulations, as well as emerging marketing programs such as targeted advertising.
6. Location-based technology breaks national news.
Innovative uses of location-based technology will make national headlines (i.e. crime-solving or instigating a political downfall).
7. Global Privacy Standards
This will be the year that U.S. companies must follow EU countries’ individual privacy standards when doing business in Europe.