Another no-no is to never put any information into your ebook that
you don’t want all over the world.
These things travel folks and they can be global in a matter of
days and certainly over time you can easily have a worldwide
audience.
I made the mistake of putting my cell phone number in one of my
earlier ebooks because everyone claimed that if I didn’t have my
contact information in there, no one would buy from me… which is
nonsense I might add.
Anyway, I started getting all kinds of calls at all hours of the
day.
What was 3:00 in the afternoon in the Philippines was 3:00 in the
morning where I live.
So, it was a nuisance.
Kind of a funny story came out of it.
I disconnected that number, of course, and got a new one. That was
almost 2 years ago.
Well, about a month or so ago I had a lady email me and she was
hopping mad.
Apparently, she had ordered a cellular phone and got my old number…
and folks were still calling!
She told me that she was getting calls from England and all over
looking for me and they were running her cellular bill up with
charges.
She wanted me to do something about it and all I could do was tell
her “I’m sorry, there’s nothing I can do.”
With viral marketing, it’s pretty much unstoppable, which is why it
is so effective. It keeps spreading and it’s hard to stop the
growth once it gets going.
So, never put anything into your ebook that you don’t want the
world to know and use.