Wikipedia defines social marketing: “Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. The primary aim of social marketing is ‘social good’, while in ‘commercial marketing’ the aim is primarily financial.” According to Weinrich Communications: “Social marketing was ‘born’ as a [...]
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What did people search for in 2011?
A good marketer is constantly taking the pulse of her marketplace. Knowing what people want is a huge key to business success. Search-engine aggregator Dogpile has reported its “top searches of 2011″ list by combining results from Google, Yahoo, Bing and other search engines. So I am sharing that information with you. While it’s not [...]
View PostTruste Privacy Predictions for 2012
TRUSTe, an online privacy solutions company, has made these seven predictions for 2012. What do you think? 1. Congress won’t pass a privacy bill in 2012. The FTC has prosecuted an average of 10 privacy cases each year and more prosecutions can be expected in 2012. A privacy bill would be unnecessary considering FTC prosecutions. [...]
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