Wikipedia defines social marketing: “Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. The primary aim of social marketing is ‘social good’, while in ‘commercial marketing’ the aim is primarily financial.” According to Weinrich Communications: “Social marketing was ‘born’ as a [...]
View PostFacebook’s Timeline Legal Fight with Timelines, Inc. – Cursed Crown Facebook recently announced an overhaul to its user profiles with the creation of the Facebook Timeline. Besides whipping Facebook users into a frenzy with another change to its format, the company also managed to draw the ire of … http://www.cursedcrown.com/ — Sat, 22 Oct 2011 [...]
View PostReal-time and social searching significantly impacts how web professionals do business – for themselves and their clients. A recent study by Business.com confirms that corporate profiles on social networks, webinars, podcasts, and user ratings/reviews are the most popular social media resources used by professionals to collect information. Facebook is the post popular for business owners. 83 percent of business-to-consumer [...]
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