‘Direct Response Sales Copy’ Archives
Costly Viral eBook Mistakes: Number Three
Another no-no is to never put any information into your ebook that you don’t want all over the world. These things travel folks and they can be global in a matter of days and certainly over time you can easily have a worldwide audience. I made the mistake of putting [Read More]
Eight Steps to Consider Before Writing Website Copy
Super Copywriting Guru Bob Bly says you need to go through these eight steps before writing your website copy: 1 Write down your marketing objective Is it to generate leads? Build a database of names with email addresses? Give your business a storefront on the Web? Put your [Read More]
Our “Unspoken Inner Dialogue” of Insecurity
No matter how confident we appear to everyone around us, deep within our consciousness fear, skepticism and insecurities are messing with our heads. This is true no matter who you are, or how powerful or every-day you may be. This Unspoken Inner Dialogue is taking place all [Read More]
