About Criss
Criss is a publicity and marketing coach who loves to help people take their products, services and causes from “daydream to mainstream.” Her career began in the early days of the Internet and personal computing at IBM and NCR, where she learned the corporate secrets of advertising, publicity and PR from The Big Boys.
As time marched on, the high tech world behind corporate walls lost its appeal and became too confining. So Criss ventured out to became an entrepreneur, establishing a small business and founding a technical college. While it was much better being the boss than working for one, those 80-hour-work weeks got pretty old after eight years – especially for a ‘people person’ who would much rather spend all day having fun on her own schedule. There was no fighting the obvious and Criss sold her businesses to return to her first love: marketing communications.
Her fascination with technology and expertise in publicity, public relations and marketing found an ideal home on the Internet, and Broadcast Media Systems, Inc. was born. Today Criss coaches individuals and is a corporate consultant for companies who need her expert help with publicity, PR and marketing techniques and strategies.
Through her live seminars, internet teleseminars and easy-to-understand products and services, she teaches people just like you little-known secrets of getting free and almost-free publicity. She shares simple-to-use techniques of exactly how to become THE go-to-resource for your niche, your industry or your cause by communicating the right message, via the right medium, in the right way, at the right time–all on a tiny budget.
Criss speaks at conferences and teaches a course titled, “Max Broadcast Marketing Secrets,” for maximizing your marketing in ways you probably never even thought of. You learn step-by-step how to become a celebrity through radio interviews. You will also learn how to get news coverage for events that will put you and your business or cause in the spotlight. And Criss answers the question you’re asking right now: Are you kidding, are you talking about me? You bet she is.
Criss produces campaigns and copywriting for advertising, training materials, print and digital sales copy, newspapers and magazines, web sites, ezines and newsletters, blogs and forums, and email and direct response campaigns for non-profits, government agencies, faith-based organizations, individuals, entrepeneurs, netpreneurs, small businesses and professional associations.Her articles have been published in newspapers, books, magazines and on the Internet, including the Chicken Soup for the Soul book series, the Sun-Sentinel newspaper, online newsletters, and in local newspapers and magazines. Not to mention throughout the Internet.
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Came from EFS to read “Eight steps…” Very helpful framework. Charles